How to Attract New Avon Customers
How to Attract New Avon Customers
So your all set up , excited to sell but don’t know how to increase your sales. The first thing you need to look at is how to increase the size of your customer list. One thing you need to always keep in mind is the cost to attract a new customer vs. the profit this new customer will generate for you. Think about it for a minute, how much money is a new customer going to generate for you over the course of a year? Say they order very, very minimal….say $10 per month. .. Basic math tells us that $10 x 12 months = $120 / year which will give you anywhere from $30-70 from this new customer. Remember this is a low ordering customer, think about how much you’d make if this were an Avon-a-holic!
So let’s go with the extreme low of $30 / year off a new customer. What are you prepared to do to attract them. If you can get one new customer off of a case of books it would be more then worth it, so where do you start. There is a great article (100 ways to sell avon) that gives some great advice but I’ll share what has worked for me.
Dropping Books Apartment Buildings - Simple, no door knocking required. Leave 15 books at the entrance way of an apartment, retirement home or any large building that people will be walking by them. Its an easy way to find new customers with very little effort required.
Reward your Go Getters - You likely have a closet full of avon products already, why not hand them out to the people that help you. Offer it to anyone whom is willing to bring in your books to there workplace and help you attract new sales.
Public Places - Get out to the malls, local arena’s and anywhere people come in bulk and preferably where they like to sit. (children’s events where the parents need to wait). Drop off some books and the sales will come to you.
Invest in Ads - Use any reasonably priced advertising to find to customers and build your team. Remember the simple math? It applies to team building to, one good seller can cover your ad costs twenty times. Many reps shy away from this which leaves the advertising audience at your mercy. A great affordable advertising service is Google Adsense. If you have your Avon website built, drive local traffic to it with this well targeted pay per click service.
Offer a Discount Structure to your existing customers - Offer a 25% discount off of there order if they provide a referral that orders over $20. Provide an even bigger incentive such as refer 5 customers and receive a 10% discount for life, 10 customers for 15%.
These are a few of the great things that have worked for me, just never forget the profit generated by each customer as it can be well worth a small investment pursuing. Be creative, don’t give up and be patient.